HSBC

For HSBC we created Your Point Of View an integrated campaign that launched in 17 countries. The work presented diverse topics and asked the viewer for their point of view. This started a conversation with a bank that valued everyones opinion. The YPOV site had 360,000 visitors in the first few months, not bad for a bank. YPOV was also recognized in the Communication Arts Interactive Annual.

Having less media dollars in the US we created Window Theater and the Soapbox event. Both activations spawned free press in the Daily News and The Times. Web content were created from the events, stretching the budget even further. The media cost for Window Theater was zero since we used the actual bank windows in prime NY locations.