Huggies
“Enjoy The Ride”. is a platform that celebrates the ups and downs of parenting, warts and all.
The most recent "Fashion" commercial that introduced blue jean diapers has been praised by the New York Times and Creativity. The film has also gained over 3 million views on YouTube.
Pull-ups showed the truth in potty training with an unfiltered webosotic documentary called the “Potty Project”. The first of it’s kind for potty training. It cast real parents dealing with the reality of potty training .The site had over 9 million visitors in the first 3 months and continues to be a popular tool for parents entering potty training.