I Am Not A Virgin
I AM NOT A VIRGIN:
Is a start up jeans brand. My partner and I are producing and marketing a high quality fashionable jean made in a very unique way, using virgin cotton and recycled brown bottles.
I AM NOT A VIRGIN believe that a great fitting cool jean should also be good for the planet.
Shortly after pre-launching our brand via social media we received some unexpected fan mail from Sir Richard Branson. By way of a cease and desist letter from the lawyers at the Virgin Group. The lawyers did not want us to use the word "Virgin" in our brand name. We made a David Goliath type video to gain press for our brand and support for our cause. The videos were sent out to the press and then the social media storm began.
We settled the dispute with the Virgin group and will be meeting with Sir Richard Branson, where he will wear a I AM NOT A VIRGIN T-shirt for a press shot.
Is a start up jeans brand. My partner and I are producing and marketing a high quality fashionable jean made in a very unique way, using virgin cotton and recycled brown bottles.
I AM NOT A VIRGIN believe that a great fitting cool jean should also be good for the planet.
Shortly after pre-launching our brand via social media we received some unexpected fan mail from Sir Richard Branson. By way of a cease and desist letter from the lawyers at the Virgin Group. The lawyers did not want us to use the word "Virgin" in our brand name. We made a David Goliath type video to gain press for our brand and support for our cause. The videos were sent out to the press and then the social media storm began.
We settled the dispute with the Virgin group and will be meeting with Sir Richard Branson, where he will wear a I AM NOT A VIRGIN T-shirt for a press shot.