Kleenex
“Let It Out” is a integrated campaign that used real people in public places, who let out their emotions to a good listener and a box of Kleenex. Creating a new emotional connection with the brand.
Within the first few months the advertising was parodied on Talk Soup, and the commercials were talked about on morning shows, moving the idea into popular culture. The work was recognized with a Gold Effie.
Within the first few months the advertising was parodied on Talk Soup, and the commercials were talked about on morning shows, moving the idea into popular culture. The work was recognized with a Gold Effie.