Microsoft

‎The line “it’s not personal it’s just business” is false. We believed that business is very personal so we created a brand story for Microsoft that would show how personal business really is. The integrated campaign was also recognized with a Silver Andy in 2010.

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We needed communications that could move fast so we built an in house publishing machine, with our own tech editors and bloggers. We called it “The Geek Network”. The network has gained 8.8 million engagements so far. It was also recognized at Cannes 2010 with a Bronze Titanium Lion.

We also created an interactive business reality show. Where our host Jack Welch would enter a company with a business problem and give it to them straight. This got very personal. Microsoft gained a 25% positive perception shift from the show.