Unboxing The Truth: Today there are 40 million slaves globally. Thomson Reuters Foundation is a leader in combatting modern slavery but wanted to generate a groundswell among consumers.

To do this we created three products in slave-prevalent industries, fashion, beauty, and tech. Each product was made with hidden facts symbolic of the hidden issue. Then sent to top YouTube influencers to unbox. We wove ourselves into the pre shopper journey and turned the product itself into the message.