Travelers

SMS

Each and every year, more and more people are injured as a result of texting and walking. Travelers Insurance wanted to do something about this dangerous behavior.

Our solution is an intuitive technology called SMS. It automatically changes you're texting box from green to yellow or red, as you approach an intersection. SMS uses traffic signal colors that we all learned as children to keep us safe, one text at a time.

Unfinished Case Study

Each day nine people in the US are killed by distracted driving, leaving their story unfinished. Rather than using scare tactics, we celebrated victim’s lives. Unfinished Stories are animated short-films that imagine what could have been had the driver not been distracted.

Working closely with real victim’s families, we created the Unfinished Stories of a singer, an Olympic caliber runner, and a soon to be grandfather.

Zaadii's Unfinished Story.

Zaadii was killed by a distracted driver at 5 years old .He loved super heroes and was wearing a batman cape when he was struck and died. We celebrated his life by collaborating with award winning comic book writer Gail Simone and created a super hero and comic called Zaadii, The Legend of Z Hawk. The comic was launched at NY comic con in 2020.